Filming
Principal photography commenced on 31 May 2015.Mahesh allotted ninety days of call sheet without any lengthy breaks for the shoot which was expected to be wrapped up by December 2015.The filming was delayed as Mahesh was busy promoting Srimanthudu and was expected to resume from late August 2015.The regular filming commenced on 16 September 2015 with a song shot in a set erected by Tharani and a crew of 513 members at Ramoji Film City. Mahesh along with 21 other artistes participated in the song's shoot.Raju Sundaram choreographed the song on which ₹35 million was spent. The first schedule was wrapped up on 30 September 2015.The second schedule commenced on 5 October 2015 at Ramoji Film City in another set.
After taking a two-week break, Mahesh joined the film's sets at Hyderabad in early November 2015. The makers wanted to complete most of the film's shoot in the fresh schedule commenced, as many actors and actresses were involved.Filming continued at Ramoji Film City and Sathyaraj joined the film's sets in mid November 2015.Few scenes on Mahesh and Kajal were filmed at Chilkur before wrapping up the schedule. A fresh schedule commenced from 28 November 2015 again at Ramoji Film City.Upon its completion, filming continued at Ooty from 12 December 2015.After filming scenes on Mahesh, Sathyaraj and Pranitha, a song was filmed on the principal cast in a set erected by Tharani. The schedule was wrapped up by the end of December 2015.
Themes
The film was considered to be a film glorifying Mahesh's on screen image as a lovable boy and a responsible son.During the film's official launch ceremony, Addala spoke about the film's theme by stating, "There would be beauty and happiness if some people are together. If there is a family with many members and if they celebrate every moment like a Utsavam, it is a Brahmotsavam", adding that the film's story would be on the lines of his previous directorial Seethamma Vakitlo Sirimalle Chettu which featured Mahesh and Samantha in the lead roles along with Daggubati Venkatesh and Anjali.
Release
The makers aimed for a Dusherra release in the film's pre-production stage clashing with Ram Charan's Bruce Lee - The Fighter,and Nandamuri Balakrishna's Dictator, his 99th film as an actor.Later, Addala announced a worldwide release during the Sankranthi of 2016 in an interview with IANS in early May 2015.In November 2015, the film's release was postponed to 8 April 2016.Shortly, the film's release date was altered to 29 April 2016